Promotional Products Articles
Please click on the text to see the article
Cheaper Promotional Products
Why APPA members
How to choose a promotional product
How are promotional product now used
Promotional Products with a purchase
Promotional products as marketing strategy
Promoclips A new Promotional Item
Promoclips clever branding
Promotional StickyNotes
Hot New Ideas
B2B loyalty programs
10 Ways to Master the Tradeshow Giveaway Game
Trade Show Promotion
More attention at your next trade show
Promotionsl Event Metrics
Promotional Products Facts
Reach:
-
71% of business travellers surveyed at an international airport recently reported having received a promotional product in the last 12 months.
-
Moreover, 33.7% of this group had the item on their person. The item was promoting the givers logo repeatedly to the participant and their associates.
Recall:
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
Total Promotional Product Sales:
Sales in Australia : $1.56 Billion (an increase of 35% in the last 3 years)
Sales in New Zealand : $213 million (an increase of 30% in the last 3 years)
